Videos about how to write a marketing plan


We have a selection of marketing plan training videos from which you can learn how to prepare your own marketing plan. There are 4 video series about how to write a marketing plan, including 19 videos with a total of 2 hours and 24 minutes.
This section includes the first out of four series - analysis of the current situation:


series

title

no. of videos

time

1
here below

Anaysis of the
current situation

 13

 01 h 40 min



series
1

Marketing plan analysis of the
current situation
minutes

video titles

V111

The analytical process starts with defining the globa and local factors and trends that may well influence the business.

The first step in defining the situational analysis is to relate the influential level of six selected environments to the current situation of your existing business.
The second step is to select the one or two most influential environments/ trends.

 04:27
1.1 business trends analysis
V121    08:06
1.2 market analysis 1 out of 2
V122    07:05
1.2 market analysis 2 out of 2
V131    08:26
1.3 competitive analysis 1 out of 2
V132    05:27
1.3 competitive analysis 2 out of 2
V141    08:47
1.4 market segmentation 1 out of 2
V142    09:56
1.4 market segmentation 2 out of 2
V151    09:37
1.5 marketing-mix 1 out of 2
V152    09:28
1.5 marketing-mix 2 out of 2
V161    07:55
1.6 swot analysis 1 out of 2
V162    07:29
1.6 swot analysis 2 out of 2
V171    07:22
1.7 positioning 1 out of 2
V172    05:54
1.7 positioning 2 out of 2

marketing Plan NOW videos

Completing marketing plan series:
Marketing plan obj., action & control

marketing Plan NOW videos

Other series by Marketing Plan NOW
Business planning process