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Learn by your senses

Learn by your senses - sensory preferences

People learn when they process new pieces of data into knowledge. We "learn how to learn" by using our senes that
send signals to our brain as most of us can see, hear, taste, touch and smell. Except those who have a specific sensory disability, people use all five senses to collect information from their environment. Clearly, these five senses do not contribute equally to our knowledge base. We remember more when using selected senses and when combining senses, as indicates the
Cone of Experience (Dale, 1946).



We remember
10% of what we read

20% of what we hear

30% of what we see

50% of what we see and hear

70% of what we discuss with others

80% of what we personally experience

95% or what we teach others

                                        Cone of Experience

Beyond the above "cone of experience", individuals favor a sense over another when learning as they do not see, hear and touch equally. As a rare example, though illustrative, it happened to me few times in class to realize that in front of me there is a person who prefers auditory learning sitting with eyes shut, obviously not writing anything, just "recording" by listening.

Others may favor visual learning (or spatial learning) opting for videos, animated slides, images. We tend to relate to these learners the term "photographic memory" and we may prefer to use an adapted language with visual learners: "Let’s draw the map of the world, can you picture it? Start by drawing a brown outline - see how this works for you."

9-minute clip of Marketing Plan NOW

We also recognize kinesthetic learning (or tactile learning), learning by experiencing - by doing. An example is a role play: You are the shop owner and I’m an unsatisifed returning client, let’s learn from such an "offline" interaction.

Beyond the recognition of the influence of a dominant
left or right hemisphere in the brain, what’s also called right-brained learning or left-brained learning, people also develop sensory preferences as part of their learning style.

Sensory preferences and Marketing Plan Now

In order to adjust your learning style to your sensory preferences as much as possible this site includes videos, PowerPoint presentations and at a later stage; audio files and text to accompany the videos. You can adapt your learning environment and select two out of the four supports to favor learning (exept video and audio which overlap)
- learning how to write a marketing plan, your own plan.

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