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Learn by your dominant brain hemisphere


Learn by your dominant brain hemishpere

Already when learning in high school, but especially since teaching in academic institutions, the question of learning style intrigued me. "Why don’t they teach us HOW to learn?" turned into "Will teaching HOW to learn improve learning results
of my business students?"

Throughout years of experience, paying attention to learning styles in business and teaching interactions in many different cultures did provide impressive results. But what is a learning style and what is its linkage to the structure of our brain?

Did you know? Though the brain may represent 2% of our body weight, it uses
25% of the oxygen we breathe and some 70% of our glucose supply. 


Each individual learns in another way. One of the reasons can be the sensory preference - "Do I learn better by seeing, listening, touching, etc.?" and "What is the optimal combination of these senses?". Another reason is determined by our hemispheric dominance. Are we more left brained or right brained and what does it mean?

Both sides of the forebrain are involved in nearly every human activity (whole-brain thinking), but most people seem to have
a dominant hemisphere. This has nothing to do with IQ; intelligence quotient, which is an indicator of the "amount" of intelligence of an individual. Furthermore, it has nothing to do with memory capacities nor with the average weight of our adult brain which is about one kilogram and a half.

Brain research indicates that for most of us, one of the two brain hemispheres, left or right, is the dominant one in terms of
a preferred mode of processing.
Using the preferred hemisphere to learn about marketing plans favors faster and more efficient learning, especially when the information is new or complex.
In this site we adapt our tools and services to your dominant brain hemishpere.

Until the age of about three years old - the baby is not supposed to show any dominant side of the body when using the left or right hand, foot, eye or ear. She may throw at you a toy using the right hand and later using the other hand. He might kick a ball using the left foot and a minute later using the opposite foot. Same goes with the eye looking through a kaleidoscope or the ear listening through the door.

By that age of three years old two things happen. Firstly, three quarters of our brain are being completed and secondly, the front part of our brain, called the forebrain or the cerebrum, is divided into two rather symmetric left and right parts, called hemispheres. Both brain hemispheres are connected by a thick band of nerve fibers (corpus callosum) which allows communication between them.

                              left-brain learning

Left Brain Learning

Right Brain Learning

right-brain learning

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