marketing plan now
Welcome! Login.
Services Tools Publish
Learn Acquire
Marketing Plan 1 About Contact

Marketing plan and marketing communication


Marketing plan and marketing communication (MarCom)

marketing plan and marketing communication    It is a common occurrence in marketing budgets that most of the expenses are allocated to advertising and supported by other mass communication means such as advertising, public relations, sales promotions, exhibitions and sponsorships. Internet can play a major
role in all of the above, but only as a communication superstructure.

The above means, referred to as Marketing Communication or simply MarCom, require us to rely on professional service providers.

While advertising becomes an exact science and various MarCom elements often need to be integrated into the main corporate message/s (Integrated Marketing Communication or IMC), only large corporations 
manage mass communication activities in-house. As most business marketing and non-profit marketing depend on
external service providers, we should improve our communicative approach with them in order to decrease the gap
between what we expect to get for our money and what we get in effect.


The following 5 PowerPoint presentations (covering 3 chapters) support a basic level of know-how of marketing communication (MarCom) and Integrated Marketing Communication (IMC):

series
3

Integrated Marketing Communication   
ppt presentations (PDF)
specifications comments
P31 Prerequisite for MarCom 60 Slides (S)
1.4 MB
0 out of 3
P32 Communication 33 S
2.9 MB
1 out of 3
P33 Marketing communication-theories-1 49 S
1.0 MB
2.1 out of 3
P34 Marketing communication-mix-2 30 S
0.9 MB
2.2 out of 3
P35 Integrated Marketing Communication 53 S
1.1 MB
3 out of 3
                                                                                                                                                                            Table 3 - IMC

   




Business
Marketing plan
Services
Publish
Non-profit
Tools
Learn
Acquire
Your browser does not support Flash or Javascript!
Services Marketing Plans Tools
Marketing Plan Training Services
Marketing Plan Audit Services
Marketing Plan Consultancy Services
Most popular downloads
Publish
Learn
Acquire
Business for-profit
Non-profit
Videos how to marketing plan
Presentations
Marketing Plan Glossary
Marketing plan know-how support
Community
Increase font size Decrease font size Print join us for marketing plan updates
FAQ | Testimonials | Marketing Plan Glossary | Community | Privacy statement | Terms of use | About | Contact
It's all about marketing services and tools for business and non-profit that allow to
Publish, Learn and Acquire marketing plans NOW © 1997-2017 MarketingPlanNOW - All rights reserved