Video part 1
out of 2

The first video illustrates how we can segment "by needs" as
        marketing is mainly about catering to needs. Not how many people
        watch this video, but "Why" do you watch the video - what are your
        needs to do so?
        The second video, here below, shows how we can segment our
        customer-base by loyaly

Video part 2
out of 2

Videos

For the whole chapter, see marketing plan video series number 1

Presentation

Market segmentation (PDF) by Marketing Plan NOW
51 slides that can accompany the above videos,
You can see the presentation (plus 2 videos) at slideshare.net

Presentations

For the whole marketing plan PPT series number 1

Glossary

client, consumer, consumer retention, customer,
data-base marketing;
For the above terms, highlighted in red in the introduction & ’learn more’ pages, and for many other marketing terms, see our marketing plan glossary & index


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