What is this procedure about?
 Time is a fundamental marketing planning issue. It’s the last component of the C-SMART acronym and is an important part of the GANTT chart (when-column).
Time-to-market is an answer to "When?", but such an answer should be planned well in advance in a monthly, quarterly or yearly calendar.
When the marketing plan covers several major segments, the time-oriented milestones become more complex. The following table may represent the required activities per targeted audience > learn how to
A practical tip!
In addition to selected dates during the year, when crucial marketing activities are to take place, don’t forget the weekly calendar such as weekdays versus weekend days, etc.
Selected "quotes" from
sample marketing plans
As our services rely on a tight schedule, every employee has a ’weekly pocket-
operational calendar’ with all the information of what happens, where
and when. Such information is finalized
four months in advance,
Air taxi company, Madrid, Spain
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What can you write in YOUR marketing plan?
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Our revised criteria of success is...
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The next control procedure in your marketing plan
>> Criteria of success
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