What is this procedure about?
 In the previous section we have asked committees to
periodically organize the marketing plan. In this section we need to provide control techniques for the service of management and the control bodies.
Control tools are strongly related to the marketing research (and its sources of information) of an existing business as they are described in the analysis chapter of a marketing plan; chapter 1 of 4.
Some control tools can be provided in-house such as a basic client satisfaction survey as well as performance and financial reports. When conducting a focus group or in-depth interviews with loyal consumers, such control tools need to be budgeted in advance (Table 37) > learn how to
A practical tip!
Learn to create your own questionnaire in order to upgrade your control techniques:
Selected "quotes" from
sample marketing plans
In order to upgrade our understanding of our client behavior as well as to better control our quality of service, we are developing a systematic approach that relies on in-store observations by using our existing set of security cameras,
Music instrument shop, Vancouver, Canada
|
|
|
|
|
> more tools how to
|
What can you write in YOUR marketing plan?
|
We (marketing control committee) rely on the following control tools...
|
The next control procedure in your marketing plan
>> Control by milestones
|
|
