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(v1-3.7) Marketing budget



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What is this action about?
click to LEARN how to set marketing budget   Totaling the cost of marketing activities that appear in the GANTT chart (’how much
does it cost-column’) is only one part of addressing a marketing budget.

There are several sections that are related to the construction of a marketing budget
as follows:
Marketing budget resources
or in other words: "Where does the money come from?"
As part of the quantitative objectives, at the end of chapter TWO: Marketing plan strategy and objectives, we have prepared a
yearly sales forecast > learn how to

A practical tip!

When budgeting, don’t include the salary of anyone that is associated with sales & marketing in the marketing budget. You should
include, however, the payable commissions and overriding commissions to intermediates.

Selected "quotes" from sample marketing plans
For a sample marketing budget, see sample plans (LINK)

What can you write in YOUR marketing plan?
You can follow the above instructions (Table 37) and present your own marketing budget as part of your
marketing plan.

The next issue in your marketing plan
>> Next CHAPTER: 
Control Procedures & Criteria of Success (chapter 4 out of 4)


BACK to marketing budget

LEARN how to address a marketing budget

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