What is this action about?
 Totaling the cost of marketing activities that appear in the
GANTT chart (’how much does it cost-column’) is only one part of addressing a marketing budget.
There are several sections that are related to the construction of a marketing budget as follows:
Marketing budget resources or in other words: "Where does the money come from?"
As part of the quantitative objectives, at the end of chapter TWO: Marketing plan strategy and objectives, we have prepared a yearly sales forecast > learn how to
A practical tip!
Don’t include the salary of anyone that is associated with sales & marketing in the marketing budget. You should add, however, include the payable commissions and overriding commissions to intermediates.
Selected "quotes" from sample marketing plans
For a sample marketing budget, see sample plans (LINK)
What can you write in YOUR marketing plan?
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You can follow the above instructions (Table 37) and present your own marketing budget as part of your marketing plan.
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The next issue in your marketing plan
>> Next CHAPTER: Control Procedures & Criteria of Success (chapter 4 out of 4)
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