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(v1-3.5) Enhancing service marketing


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What is this action about?
click to LEARN how to enhance service marketing    This section is meant to compliment the previous two that are backing the marketing-mix of products with a service approach. This is the service marketing action plan of an existing business.

Although nearly every product includes service attributes, it’s not common to find the term "quality of service" in an action plan of small and medium enterprises (SME, SMB) or in the non-profit sector >
learn how to

A practical tip!
To constantly improve quality of service it needs to be measured, analyzed, and compared with a quantitative benchmark. Quality of service surveys are the tool to do so. For more information, see control tools.

Selected "quotes" from sample marketing plans
We are going to widen the responsibilities of our head cosmetic nurse as we need to improve the satisfaction rate
of our post operative patient care. We should increase the overall average of post services satisfaction rate from
an average of 7.8 to 8.5 within the first two quarters.
Cosmetic Clinic, Fresno, California, USA

What can you write in YOUR marketing plan?
We are going to revise the following quality of service standards...
We are going to enhance the following quality of service standards...

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