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What is this action about?
 In an existing business, the core of the marketing plan is
its action plan and the core of the action plan is this section. An action plan is not a sales paln!
So far, we have set the three foundations of an action plan that increase sales:
1. Locating practical partnerships.
2. Selecting a limited number of past marketing activities
that have had some success and are still relevant.
3. Developing new products or services according to the marketing strategy.
There are two steps towards promoting marketing activities > learn how to
A practical tip!
If the chosen marketing strategy is dominated by a new market development strategy, which means attracting new targeted audiences to the existing offer, the outline of this chapter can be greared towards targeted audiences and not by the marketing-mix variables. Need an example?
In a fitness center, in accordance with the desired mix, a separate section can be allocated to men above 18 who are English speakers, ladies above 50 who are Spanish speakers, group courses, individual sessions, etc.
For each targeted audience, the major activities should be described according to the desired mix.
Furthermore, when executing sales-oriented or communication-oriented activities, it’s wise to rely upon the AIDAS model; an acronym that stand for Attention, Interest, Desire, Action, Satisfaction.
Selected "quotes" from
sample marketing plans
In order to emphasize sales promotion activities during selected weekdays; Mondays through Wednesdays - late morning and early afternoon (10:00am-03:00pm), we are going to promote
special offers for retired men & women and tourists (not groups!) that
stay in exclusive hotels within a 30-minute drive from our Center, including Washington DC.
Golf & recreation center, Alexandria, Virginia, USA |
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> more tools how to
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What can you write in YOUR marketing plan?
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The first issue to deal with is... (based on the desired marketing-mix)
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The next action in your marketing plan
>> Enhancing service marketing
when relevant, and if not, go ahead with:
>> GANTT chart
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