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Marketing Plan Glossary U-V-W-X-Y-Z

Marketing plan glossary u-v-w-x-y-z
click to go to A-Z glossary

 
u

unique selling propositions or unique selling points (USP)
> see swot analysis (term highlighted in red)

up-sale
The term is relevant to ANSOFF matrix; penetration strategy,
> see marketing strategy under penetration strategy (term highlighted in red)



 
v

vals, see values and lifestyles

values and lifestyles (VALS), see segmenting by lifestyle

veto criteria question
A question or two that allows the interviewee to qualify as a relevant participant in the sample of a marketing survey,
Related to marketing research,
> see creating a questionnaire (term highlighted in red)

vintage marketing plans
Fully explained in a dedicated section in this site,
> see section vintagePLANS

vision
Part of business planning, especially in a new venture or a non-profit - a preparatory phase before preparing a marketing
plan or a social marketing plan for the first time,
> see article managing a business (term highlighted in red)

visual learning or spatial learning
> see learn by your senses (term highlighted in red)



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You are more than welcome to share your knowledge and suggest new terms or revise existing ones


                                                                                     

                   
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