Marketing plan glossary u-v-w-x-y-z
 u
unique selling propositions or unique selling points (USP)
> see swot analysis (term highlighted in red)
up-sale
The term is relevant to ANSOFF matrix; penetration strategy,
> see marketing strategy under penetration strategy (term highlighted in red)
v
vals, see values and lifestyles
values and lifestyles (VALS), see segmenting by lifestyle
veto criteria question
A question or two that allows the interviewee to qualify as a relevant participant in the sample of a marketing survey,
Related to marketing research,
> see creating a questionnaire (term highlighted in red)
vintage marketing plans
Fully explained in a dedicated section in this site,
> see section vintagePLANS
vision
Part of business planning, especially in a new venture or a non-profit - a preparatory phase before preparing a marketing plan or a social marketing plan for the first time,
> see article managing a business (term highlighted in red)
visual learning or spatial learning
> see learn by your senses (term highlighted in red)
w
x
y
z
You are more than welcome
to share your knowledge and suggest new terms or revise existing ones
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