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Marketing Plan Glossary Q-R

Marketing plan glossary q-r
click to go to A-Z glossary

 
q

qualitative competitive analysis
Related to direct, indirect and potential competition,
> see analysis chapter (1);
competitive analysis (term highlighted in red)

qualitative information
Related to marketing research,
> see analysis chapter (1);
sources of information, table 8 (term highlighted in red)

quantitative competitive analysis
Related to CSF matrix,
> see analysis chapter (1);
competitive analysis (term highlighted in red)
> see 
csf matrix - glossary

quantitative information
Related to marketing research,
> see analysis chapter (1);
sources of information, table 8 (term highlighted in red)

questionnaire how to - see 
creating a questionnaire



 
r

relationship marketing plan, see
business to business marketing plan

research and development (R&D)
The term is relevant to ANSOFF matrix; new product development strategy
> see objectives chapter (2);
marketing strategy under product or service development strategy (term highlighted in red)

right brain learning
Related to the LEARN section of this site,
> see
learn by your dominant brain hemisphere
> see section right brain learning


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