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Marketing plan glossary - m
 m
macro environmental analysis, see business trends analysis
market analysis
> see analysis chapter (1); market analysis
market competitiveness, see porter’s five forces
market development strategy, see ansoff matrix
market penetration strategy, see ansoff matrix
market segmentation
> see analysis chapter (1); market segmentation
> see objectives chapter (2); desired market segmentation
market share
> analysis chapter (1); market analysis - (term highlighted in red)
> objectives chapter (2); marketing strategy - (term highlighted in red)
> action plan chapter (3); maintaining marketing activities - (term highlighted in red)
marketing
Our shortest definition of marketing (20 letters) is: "Catering to human needs".
Our more elaborated definition is: "Planning, executing and controlling activities that lead into sales while catering to human needs".
marketing communication (MarCom)
The set of marketing-oriented mass communication tools: advertising, public relations, sales promotions, conventions-exhibitions, and sponsorships,
> see analysis chapter (1); marketing-mix, table 5.1
> see objectives chapter (2); desired marketing-mix (term highlighted in red)
> see under tools; a dedicated section about marketing plan & marketing communication
marketing communication-mix (MarCom-mix)
The dosage of marketing communication elements as per their importance and relevance: advertising, public relations, sales promotions, conventions-exhibitions, and sponsorships,
> see analysis chapter (1); marketing-mix, table 5.1
> see objectives chapter (2); desired marketing-mix (term highlighted in red)
marketing mix or marketing-mix
> see analysis chapter (1); marketing-mix
> see objectives chapter (2); desired marketing-mix
marketing objectives, see marketing plan objectives - here below
marketing offer
Explained in the analysis chapter of a marketing plan - to do with marketing-mix.
The marketing offer is comprised of the "product or service" and the "price" (product or service-mix and the price-mix),
> see analysis chapter (1); marketing-mix (term highlighted in red)
> see action plan chapter (3); developing a new offer (term highlighted in red)
marketing plan
Our definition is: "A holistic document that describes the optimal commercial activities that lead into sales next year by catering to human needs - in compliance with marketing strategy and objectives that are backed-up by analysis of the past year and followed by control procedures,
> see managing a business (term highlighted in red)
marketing plan analysis
Relevant to the analysis chapter of a marketing plan, chapter 1 out of 4,
The required elements to be based upon before setting marketing strategy and objectives.
In our methodology there are eight such elements:
Macro environmental analysis, market analysis, competitive analysis, market segmentation, marketing-mix, swot analysis, positioning, sources of information (marketing research),
> see analysis chapter (1); marketing plan analysis
marketing plan audit
Related to the offered SERVICES of this site,
> see section marketing plan audit services
marketing plan eConsultancy
Related to the offered SERVICES of this site,
> see section marketing plan eConsultancy services
marketing plan knowledge share
Related to the offered SERVICES of this site,
> see section marketing plan knowledge share services
marketing plan methodology
Related to the LEARN section of this site,
The methodology adapts a marketing plan version to the following attributes:
business or non-profit; existing or new (business or non-profit); level - whether non-marketer or advanced; and adapted to left or right brain learning,
> START our marketing plan learning methodology
marketing Plan NOW or marketingPlanNOW.com
> see about
marketing plan objectives
Relevant to the objectives chapter of a marketing plan, chapter 2 out of 4,
The required elements to be based upon before launching a budgeted action plan.
In our methodology there are six such elements:
Marketing strategy, desired market segmentation, desired marketing-mix, tows-based objectives, position and perceptual gaps, yearly sales forecast,
> see objectives chapter (2); marketing plan objectives
marketing plan outline, see marketing plan template - here below
marketing plan product, see product marketing plan
marketing plan research
The methods that enable the collection of relevant data and its analysis in order to withdraw marketing-oriented conclusions,
> see analysis chapter (1); sources of information (term highlighted in red)
> see creating a questionnaire, same chapter as above
marketing plan strategy
This is the opening section of the strategy & objectives chapter, chapter 2 out of 4 of a marketing plan
> see objectives chapter (2); marketing strategy
marketing plan template, see marketing plan methodology - here above
marketing plan tools
A set of knowledge items that facilitate the understanding of marketing plans: videos, presentations, articles and links,
> see section marketing plan tools
marketing plan training
Related to the offered SERVICES this site,
> see section marketing plan training services
marketing plan versions, see marketing plan methodology - here above
marketing planning, see marketing plan - here above
marketing promotion
Explained in the analysis chapter of a marketing plan - to do with marketing-mix.
Marketing promotion is comprised of the "distribution channels" and "marketing communication" (distribution channels-mix and the marketing communication-mix),
> see analysis chapter (1); marketing-mix (term highlighted in red)
marketing ROI (return-on-investment)
> see action plan chapter (3); maintaining marketing activities (term highlighted in red)
> see control chapter (4); criteria od success (term highlighted in red)
medium business marketing plan, see business marketing plan
mergers and acquisitions (M&A)
The term is relevant to ANSOFF matrix; diversification strategy,
> see objectives chapter (2); marketing strategy - under diversification strategy (term highlighted in red)
You are more than welcome
to share your knowledge and suggest new terms or revise existing ones
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