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Marketing Plan Glossary M

Marketing plan glossary - m
click to go to A-Z glossary

 m

macro environmental analysis, see 
business trends analysis

market analysis
> see analysis chapter (1);
market analysis

market competitiveness, see porter’s five forces

market development strategy, see ansoff matrix

market penetration strategy, see ansoff matrix

market segmentation
> see analysis chapter (1);
market segmentation
> see objectives chapter (2);
desired market segmentation

market share
> analysis chapter (1); 
market analysis - (term highlighted in red)
> objectives chapter (2); 
marketing strategy - (term highlighted in red)
> action plan chapter (3); 
maintaining marketing activities - (term highlighted in red)

marketing
Our shortest definition of marketing (20 letters) is: "Catering to human needs".
Our more elaborated definition is: "Planning, executing and controlling activities that lead into effective sales while
catering to human needs".

marketing communication (MarCom)
The set of marketing-oriented mass communication tools: advertising, public relations, sles promotions, conventions-exhibitions, and sponsorships,
> see analysis chapter (1); 
marketing-mix, table 5.1
> see objectives chapter (2); desired marketing-mix (term highlighted in red)
> see under tools; a dedicated section about marketing plan & marketing communication

marketing communication-mix (MarCom-mix)
The dosage of marketing communication elements as per their importance and relevance: advertising, public relations,
sales promotions, conventions-exhibitions, and sponsorships,
> see analysis chapter (1); 
marketing-mix, table 5.1
> see objectives chapter (2); 
desired marketing-mix (term highlighted in red)

marketing mix or marketing-mix
> see analysis chapter (1); 
marketing-mix
> see objectives chapter (2);
desired marketing-mix

marketing objectives, see marketing plan objectives - here below

marketing offer
Explained in the analysis chapter of a marketing plan - to do with marketing-mix.
The marketing offer is comprised of the "product or service" and the "price" (product or service-mix and the price-mix),
> see analysis chapter (1); 
marketing-mix (term highlighted in red)
> see action plan chapter (3); developing a new offer (term highlighted in red)

marketing plan
Our definition is: "A holistic document that describes the optimal commercial activities that lead into sales next year
by catering to human needs - in compliance with marketing strategy and objectives that are backed-up by analysis of the past year and followed by control procedures,
> see
managing a business (term highlighted in red)

marketing plan analysis
Relevant to the analysis chapter of a marketing plan, chapter 1 out of 4,
The required elements to be based upon before setting marketing strategy and objectives.
In our methodology there are eight such elements:
Macro environmental analysis, market analysis, competitive analysis, market segmentation, marketing-mix, swot analysis, positioning, sources of information (marketing research),
> see analysis chapter (1);
marketing plan analysis

marketing plan audit
Related to the offered SERVICES of this site,
> see section 
marketing plan audit services

marketing plan consultancy
Related to the offered SERVICES of this site,
> see section 
marketing plan consultancy services

marketing plan knowledge share
Related to the offered SERVICES of this site,
> see section 
marketing plan knowledge share services

marketing plan methodology
Related to the LEARN section of this site,
The methodology adapts a marketing plan version to the following attributes:
business or non-profit; existing or new (business or non-profit); level - whether non-marketer or advanced; and adapted
to left or right brain learning,
> START our
marketing plan learning methodology

marketing Plan NOW or marketingPlanNOW.com
> see
about

marketing plan objectives
Relevant to the objectives chapter of a marketing plan, chapter 2 out of 4,
The required elements to be based upon before launching a budgeted action plan.
In our methodology there are six such elements:
Marketing strategy, desired market segmentation, desired marketing-mix, tows-based objectives, position and perceptual gaps, yearly sales forecast,
> see objectives chapter (2);
marketing plan objectives

marketing plan outline, see marketing plan template - here below

marketing plan product, see
product marketing plan

marketing plan research
The methods that enable the collection of relevant data and its analysis in order to withdraw marketing-oriented conclusions,
> see analysis chapter (1); 
sources of information (term highlighted in red)
> see
creating a questionnaire, same chapter as above

marketing plan strategy
This is the opening section of the strategy & objectives chapter, chapter 2 out of 4 of a marketing plan
> see objectives chapter (2); 
marketing strategy

marketing plan template, see marketing plan methodology - here above

marketing plan tools
A set of knowledge items that facilitate the understanding of marketing plans: videos, presentations, articles and links,
> see section 
marketing plan tools

marketing plan training

Related to the offered SERVICES this site,
> see section 
marketing plan training services

marketing plan versions, see marketing plan methodology - here above

marketing planning, see marketing plan - here above

marketing promotion
Explained in the analysis chapter of a marketing plan - to do with marketing-mix.
Marketing promotion is comprised of the "distribution channels" and "marketing communication" (distribution channels-mix and the marketing communication-mix),
> see analysis chapter (1); 
marketing-mix (term highlighted in red)

marketing ROI (return-on-investment)
> see action plan chapter (3); maintaining marketing activities (term highlighted in red)
> see control chapter (4); criteria od success (term highlighted in red)

medium business marketing plan, see 
business marketing plan

mergers and acquisitions (M&A)
The term is relevant to ANSOFF matrix; diversification strategy,
> see objectives chapter (2);
marketing strategy - under diversification strategy (term highlighted in red)


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You are more than welcome to share your knowledge and suggest new terms or revise existing ones


                                                                                     
                                                            

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