Marketing plan glossary g-h-i-j-k-l
 g
guerilla marketing plan
An original marketing plan that relies on limited resources, relevant to SME’s - SMB’s as well
as non-profit organizations.
h
i
ideation
Coming-up with new marketing ideas to be able to shift current weaknesses into marketing opportunities, often supported by techniques such as brainstorming, brainwriting, etc.
> see objectives chapter (2); tows-oriented objectives - a practical tip (term is highlighted in red)
> see action plan chapter (3); developing a new offer (term is highlighted in red)
indirect marketing or indirect distribution channels
Part of marketing distribution-mix (marketing-mix),
> see analysis chapter (1); marketing-mix, table 5.1 - under distribution channels
industrial marketing plan, see business to business marketing plan
integrated marketing communication (IMC)
The common communicative message or messages that are delivered by various elements of mass communication: advertising, public relations, sales promotions, conventions-exhibitions, and sponsorships,
> see objectives chapter (2); desired marketing-mix for the practical tip (term highlighted in red)
j
k
kinesthetic learning or tactile learning
Related to the LEARN section of this site,
> see learn by your senses
knowledge share, see marketing plan knowledge share
l
learning by senses
Related to the LEARN section of this site,
> see section learn by your senses
learning style
Related to the LEARN section of this site,
> see section prepare a marketing plan adapted to your learning style
left brain learning
Related to the LEARN section of this site,
> see learn by your dominant brain hemisphere
> see section left brain learning
You are more than welcome
to share your knowledge and suggest new terms or revise existing ones
|
|
