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Marketing Plan Glossary E-F

Marketing plan glossary e-f
click to go to A-Z glossary

 
e

emotional selling point (ESP)
Related to SWOT analysis - representing a competitive advantage that is more emotional rather than rational.
> see analysis chapter (1);
swot analysis (term highlighted in red)

environmental analysis, see
business trends analysis

existing business marketing plan
>
see
existing business

existing social marketing plan or non-profit marketing plan
> see
existing non-profit



 
f

field research
Related to marketing research and to sources of information as it’s called in our methodology as this is the closing
section of the analysis chapter,
> see analysis chapter (1);
sources of information, table 8 (term highlighted in red)

five forces analysis, see
porter’s five forces model

for-profit marketing plan, see business marketing plan

four P’s, 4P or 4P’s
Mentioned as an out-of-date theoretical practice
Related to the marketing-mix,
> see analysis chapter (1);
marketing-mix - tip about learning the theory (term highlighted in red)


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