Marketing plan glossary e-f
 e
eConsultancy, see marketing plan eConsultancy
emotional selling point (ESP)
Related to SWOT analysis - representing a competitive advantage that is more emotional rather than rational.
> see analysis chapter (1); swot analysis (term highlighted in red)
environmental analysis, see business trends analysis
existing business marketing plan
> see existing business
existing social marketing plan or non-profit marketing plan
> see existing non-profit
f
field research
Related to marketing research and to sources of information as it’s called in our methodology as this is the closing section of the analysis chapter,
> see analysis chapter (1); sources of information, table 8 (term highlighted in red)
five forces analysis, see porter’s five forces model
for-profit marketing plan, see business marketing plan
four P’s, 4P or 4P’s
Mentioned as an out-of-date theoretical practice
Related to the marketing-mix,
> see analysis chapter (1); marketing-mix - tip about learning the theory (term highlighted in red)
You are more than welcome
to share your knowledge and suggest new terms or revise existing ones
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