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Marketing plan glossary a-b
 a
advertising
Purchasing time or space in a media in order to communicate marketing-oriented messages to selected
targeted audiences. Messages are based on the communication objectives of the marketing plan.
When working with an advertising agency or a media purchasing agency, other plans are involved such
as a media plan, a marketing communication plan or an integrated marketing communication plan.
aidas model
AIDAS is an acronym that stands for Attention, Interest, Desire, Action & Satisfaction.
The last letter (S) was added long after AIDA was developed (Strong, 1925).
Its a sales process whether in a face to face meeting, when arranging the offer in the point
of sale or in a sales-oriented advertisement,
> see action plan chapter (3); promoting marketing activities (term highlighted in red)
ansoff matrix
> see objectives chapter (2); marketing strategy (term highlighted in red)
auditory learning
Related to the LEARN section of this site,
> see learn by your senses (term highlighted in red)
b
b2b marketing plan, see business to business marketing plan - here below
binary question
A question with a two-option answer often yes or no.
> see analysis chapter (1); creating a questionnaire (term highlighted in red)
business development or international business development
> see objectives chapter (2); marketing strategy (term highlighted in red)
business ethics
> see analysis chapter (1); sources of information (term highlighted in red)
business marketing
A term used to describe the marketing of a business for-profit. When marketing is used by non-profit associations, the term used is non-profit marketing or simply social marketing,
> see for-profit marketing plan
business marketing plan or business for-profit marketing plan
A plan that is adjusted to a business (existing or new) and not to a non-profit organization. In this site a business marketing plan is referred to small and medium businesses.
> see business for-profit
business plan or b-plan
A plan that represents a broad spectrum of a longer term planning needed before the launch of a new venture or before conducting a major change during the life of an existing business.
Besides a short introduction, including the business vision, a business plan is comprised of a set of sub-plans such as a marketing plan, a financial plan, a human resources plan, an operational plan, and sometimes a legal plan is also required.
The term "business plan" (or B-plan) is often confused with "business planning", see the following term.
business planning
The process involved with planning layers such as a business vision, a selected business strategy, operational tactics as well as standards & procesures to back-up those tactics,
> see an article managing a business (terms highlighted in red)
> see a set of business planning videos
business strategy
This is a part of business planning process, especially in a new venture or a non-profit, and a
preparatory phase when preparing the marketing strategy of a marketing plan,
> see article managing a business (term highlighted in red)
business to business marketing plan (B2B) or relationship marketing plan or industrialized marketing plan
A plan that is designed to a manufacturer or an intermediate business that sells most of its goods or services to another business entity rather than to the end user,
> see an article managing a business (terms highlighted in red)
business to customer marketing plan (B2C)
A plan that is designed to a business that sells most of its goods or services directly to the end user,
> introduced in an article managing a business (term highlighted in red)
> see desired marketing-mix - practical tip
business trends analysis
> see analysis chapter (1); business trends analysis
You are more than welcome
to share your knowledge and suggest new terms or revise existing ones
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