Learn with a pracademic approach

The Chinese philosopher and teacher Kung Fu-tse, known to the west as Confucius (551-479 BC) preached: "Tell me & I forget, show me & I remember, involve me & I understand.”

Practice and theory are bound together in qualitative teaching. Our learning approach employs a balanced combination of practical and academic approaches!

The structured know-how of Marketing Plan NOW is regarded as Pracademic: a blend of practical and academic knowledge in order to show you how to write a marketing plan.

Practical - based on our clients: small and medium businesses (SMB, SME) and non-profit organizations that act upon pragmatic guidelines that are simple to implement towards higher performance.

Academic - based on over 2600 university students who had to prepare and defend a methodological marketing plan in courses and seminars taught by Danny Abramovich to reach a high grade average. The learning part of this site represents an educational entrepreneurship.


                                                any term highlighted in red in this page is part of our marketing plan glossary

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