marketing plan now
Welcome! Login.
Services Tools Publish
Learn Acquire
Marketing Plan 1 About Contact

(v1-2.6) Yearly sales forecast


marketing objectives

start marketing objectives

back to position & perceptual gaps

go to action plan-chapter

end of marketing objectives


What is this objective about?
click to LEARN more about yearly sales forecast    Budgeting should be closely linked to the sales forecast.
This final marketing objective on the check-list of an existing business, is mainly
 Measurable, but it also has to adhere to other components of C-SMART
, an acronym of six terms that proper objectives have to comply with.

As the sales forecast is part of marketing objectives, its content has to be Challenging, Specific,
Measurable, Achievable, Relevant, and Timed > learn more

A practical tip!
Present a month-by-month and quarter-by-quarter consolidated sales forecast. A consolidated forecast represents the various forecasts that were prepared per profit center, per product or service, per targeted audience, etc.

Present two scenarios: a realistic one and a pessimistic one, omitting an optimistic one assuming that management is realistic.

Selected "quotes" from sample marketing plans
Our sales forecast for next year shows an overall increase of 6% although stagnation is expected in the 4th Quarter (especially October-November).
See Annex no. 12 for details...
Plumbing Company, Philadelphia, Pennsylvania, USA

What can you write in YOUR marketing plan?
Next year’s detailed quarterly-based sales forecast shows...
Please see annex presenting two scenarios: pessimistic and realistic (omitting an optimistic one).


> more tools

The next issue in your marketing plan
>> Next CHAPTER: Marketing Action Plan and Budget (chapter 3 out of 4)


BACK to sales forecast

LEARN about sales forecast

sales forecast TOOLS


Marketing plan
Your browser does not support Flash or Javascript!
Services Marketing Plans Tools
Marketing Plan Training Services
Marketing Plan Audit Services
Marketing Plan Consultancy Services
Most popular downloads
Business for-profit
Videos how to marketing plan
Marketing Plan Glossary
Marketing plan know-how support
Increase font size Decrease font size Print join us for marketing plan updates
FAQ | Testimonials | Marketing Plan Glossary | Community | Privacy statement | Terms of use | About | Contact
It's all about marketing services and tools for business and non-profit that allow to
Publish, Learn and Acquire marketing plans NOW © 1997-2017 MarketingPlanNOW - All rights reserved