marketing plan now
Welcome! Login.
Services Tools Publish
Learn Acquire
Marketing Plan 1 About Contact

(v1-2.1) Marketing strategy


marketing objectives

start marketing objectives

back to marketing objectives-chapter

go to desired segmentation

end of marketing objectives


What is marketing strategy about?
click to LEARN more about marketing strategy    Strategy is an integral part of marketing plan objectives, but it is also a popular term that is often used in the wrong context. If you really know what strategy means you are not part of the majority of managers in SME’s/ SMB’s. To use the term "strategy" more appropriately, read managing a business or managing a non-profit accordingly.

As an introduction to marketing strategy, the Ansoff Matrix is a very common methodology of business development as it is easy to learn as well as easy to enhance > learn more

A practical tip!
In general, try to manage your existing business without using the term "strategy" which tends to confuse others.
However, under the term of "Strategy for beginner strategists", you should start with the Ansoff Matrix or Ansoff Model.
A marketing strategy is often regarded as a growth strategy although sometimes the optimal strategy can be how to downsize a market or the sales volume of a product.

Selected "quotes" from sample marketing plans
Next year we are going to develop a new delivery service to our corporate accounts as well as promote our store to a new market: senior secretaries in companies with more then 150  employees.
Office supply store, Idaho, USA

What can you write in YOUR marketing plan?
Next year, our selected marketing strategy is defined as...


> more tools

The next objective in your marketing plan
Desired marketing segmentation


BACK to marketing strategy

LEARN about marketing strategy

marketing strategy TOOLS



Marketing plan
Your browser does not support Flash or Javascript!
Services Marketing Plans Tools
Marketing Plan Training Services
Marketing Plan Audit Services
Marketing Plan Consultancy Services
Most popular downloads
Business for-profit
Videos how to marketing plan
Marketing Plan Glossary
Marketing plan know-how support
Increase font size Decrease font size Print join us for marketing plan updates
FAQ | Testimonials | Marketing Plan Glossary | Community | Privacy statement | Terms of use | About | Contact
It's all about marketing services and tools for business and non-profit that allow to
Publish, Learn and Acquire marketing plans NOW © 1997-2017 MarketingPlanNOW - All rights reserved