(v1-1.0) Analysis of the current situation

Analysis of the current situation

This is the opening chapter of a marketing plan that serves as a start-point before setting the marketing plan strategy and objectives for the upcoming year. By conducting a marketing situation analysis, including the following issues during the past year, we are able to take better marketing-oriented decisions next year.


For the equivalent videos of the above issues, please see video series number 1

For the equivalent presentations of the above issues, please see PPT series number 1

Analysing the current situation - start here!

1.1 business trends	1.2 market analysis	1.3 competitive analysis	1.4 market segmentation
1.5 marketing-mix	1.6 swot analysis	1.7 positioning	1.8 sources of info