marketing plan now
Welcome! Login.
Services Tools Publish
Learn Acquire
Marketing Plan 1 About Contact

(v1-1.8) Sources of information


   
   
   
   
   
   
   
   

situation analysis

start situation analysis

back to positioning

go to marketing objectives-chapter

end of situation analysis

   
   
   
   
   
   
   
   



What are the sources of information? Marketing research?
click to LEARN more about sources of information   When business-related information is collected to be analyzed by respecting certain rules, such as business ethics, it becomes marketing research.

Marketing plan research backs-up all the elements of the 
first chapter of a marketing plan while market research is only about analyzing one of its elements: The prime market, or markets, of the business. See market analysis.
Another major element of marketing plan research is related to
market segmentation, although it is less about the defined targeted audiences and more about consumerism: "Why and how do people consume?" > learn more

A practical tip!
When the targeted audience of the desired information is your current consumers, you can do-it-yourself. As a preparatory phase, prepare your own marketing questionnaire, whether it’s for an in-depth interview with some of your new clients or a quantitative clients satisfaction survey.

Once the drafted questionnaire is ready, put it to use by addressing a limited sample of relevant consumers in order to
revise it before contacting more interviewees. In a small and medium business (SMB, SME) you can learn a lot from analyzing a sample of 50 relevant filled-in questionnaires.

When the targeted audience of the desired information are your potential customers, it is preferable to contact an
independent marketing research firm with clear marketing research objectives and a budgeted plan. Remember to allocate
a "marketing research budget" as part of your
yearly marketing budget.


Selected "quotes" from sample marketing plans
Our best source of data was our clients that surprisingly enough did collaborate with our first-ever self-research: 43% of them filled-in a short questionnaire from which 94% were properly and fully filled-in. Comment: the questionnaire was sent to them by eMail 24 hours following their visit to us in our low season, June-September.
Bookstore, Santa Monika, California, USA

What can you write in YOUR marketing plan?
We have completed the analysis of the current situation; the first part of our marketing plan, based on a survey that was conducted among our clients as well as the following supportive sources...

The next issue in your marketing plan
>> Next CHAPTER: 
Marketing Plan Strategy and Objectives (chapter 2 out of 4)
or if you have advanced with your marketing plan as far as its last chapter:
>> back to Control tools (chapter 4; control chapter)



   
   
   
   
   
   
   

BACK to sources of information

LEARN about marketing research

marketing research TOOLS    
   
   
   
   
   
   


 

Business
Marketing plan
Services
Publish
Non-profit
Tools
Learn
Acquire
Your browser does not support Flash or Javascript!
Services Marketing Plans Tools
Marketing Plan Training Services
Marketing Plan Audit Services
Marketing Plan Consultancy Services
Most popular downloads
Publish
Learn
Acquire
Business for-profit
Non-profit
Videos how to marketing plan
Presentations
Marketing Plan Glossary
Marketing plan know-how support
Community
Increase font size Decrease font size Print join us for marketing plan updates
FAQ | Testimonials | Marketing Plan Glossary | Community | Privacy statement | Terms of use | About | Contact
It's all about marketing services and tools for business and non-profit that allow to
Publish, Learn and Acquire marketing plans NOW © 1997-2017 MarketingPlanNOW - All rights reserved