marketing plan now
Welcome! Login.
Services Tools Publish
Learn Acquire
Marketing Plan 1 About Contact

(v1-1.4) Market segmentation


situation analysis

start situation analysis

back to competitive analysis

go to marketing-mix

end of situation analysis


What is market segmentation about?
click to LEARN more about market segmentation    In the previous section, we have explored how to conduct a competitive analysis whether it is illustrated in a qualitative or quantitative way.

This section is about the demand of the existing business: Potential
customers and actual consumers. Here customers + consumers = clients

Who are the optimal groups of people we would like to be our consumers? There are clear answers >
learn more

A practical tip!
In order to better understand the needs of your potential customers and current consumers you can conduct a non-official marketing survey by asking them a basic question. For example, in a flower shop you might ask: "Thank you for being a frequent client, please let us know what the main reasons are why you choose us for your floral needs?"

If you feel that understanding consumer behavior can lead you to a more effective segmentation, please consult >
consumer behavior and marketing plan

Selected "quotes" from sample marketing plans
During the past year our main market segmentation included English-speaking women that for whatever reason didn’t feel comfortable enough to measure trousers in a shop and preferred to do so at home.
Jeans online, an Internet US-based firm

What can you write in YOUR marketing plan?
During the past year, the main groups of our targeted audiences were...
We define loyal clients by using the following criteria...


> more tools

The next issue in your marketing plan

BACK to segmentation LEARN about segmentation segmentation TOOLS    


Marketing plan
Your browser does not support Flash or Javascript!
Services Marketing Plans Tools
Marketing Plan Training Services
Marketing Plan Audit Services
Marketing Plan Consultancy Services
Most popular downloads
Business for-profit
Videos how to marketing plan
Marketing Plan Glossary
Marketing plan know-how support
Increase font size Decrease font size Print join us for marketing plan updates
FAQ | Testimonials | Marketing Plan Glossary | Community | Privacy statement | Terms of use | About | Contact
It's all about marketing services and tools for business and non-profit that allow to
Publish, Learn and Acquire marketing plans NOW © 1997-2017 MarketingPlanNOW - All rights reserved