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"If you want to go somewhere, it is best to find someone who has already been there."
Robert Kiyosaki, author of the "Rich Dad, Poor Dad" series of motivational books
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What is this analysis about?
 In marketing, the analytical process starts at the macro level by defining the global and local trends that may well influence the business process.
The first step in defining the situational analysis is to relate
the influence of six selected environments to the current status of your existing business. The second step is to select one or two environments that were the most influential during the past year > learn more
A practical tip!
It is beneficial to be proactive and register for a periodic eNewsletter distributed by an international leading body (company or representative organization), which demonstrates
the best practice in your market.
Whithin informative sources such as the daily news or weekly newsletter, it is crucial to seek the information that represents the most influential trends of your business, especially the economic section if that’s the environment that has most influenced your revenues during this past year.
Selected "quotes" from
sample marketing plans
Where spa treatments are concerned,
it is the social environment that has
the most impact. Body and facial treatments are more than just a trend among our clients.
Spa center, Brisbane area, Queensland, Australia
Our business is mainly influenced by the economic trends as we import 70% of our stock from mainland China. |
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| Independent men’s clothing store, Boston, MA, USA |
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What can you write in YOUR marketing plan?
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For our business, the two most influential environments are comprised of (two out of the six) trends. This is due to the fact that (to be briefly elaborated)...
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The next issue in my marketing plan
>> Market analysis
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