Marketing Plan 1

Welcome to a guided marketing plan template

for an existing business

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at a non-marketer level

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where content is adapted to  RIGHT-brain hemisphere

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marketing plan version #1

0. Before you start your marketing plan
0.1 Fact sheet - Introducing your existing business 0.2 Executive summary of your marketing plan >> A preparatory video about business planning >> A preparatory article about business planning
Part One: STRATEGIC PLANNING
1. Analysis of the current situation - past year
1.1. Business trends analysis 1.2. Market analysis 1.3. Competitive analysis 1.4. Market segmentation 1.5. Marketing-mix 1.6. SWOT analysis 1.7. Positioning - analyzing perceptions 1.8. Sources of information	> A n a l y s i s <
2. Marketing plan strategy & objectives - next year
2.1. Marketing strategy 2.2. Desired market segmentation 2.3. Desired marketing-mix 2.4. TOWS-based objectives as a result of the SWOT 2.5. Position & perceptual gaps 2.6. Yearly sales forecast	> O b j e c t i v e s <
Part Two: ACTION PLAN
3. Marketing action plan & budget - next year
3.1. Cooperative bodies 1+1>2 3.2. Maintaining marketing activities 3.3. Developing a new offer and its pricing 3.4. Promoting marketing activities 3.5. Enhancing service marketing principles 3.6. GANTT chart 3.7. Marketing budget	> A c t i o n <
4. Control procedures - periodically
4.1. Control bodies - who? 4.2. Control tools - how? 4.3. Control by milestones - when? 4.4. Criteria of success - what?	> C o n t r o l <
5. After you end your marketing plan
>> Marketing plan closure

To download the above guideline as a one-page marketing plan template, click here