Marketing Plan 1

Welcome to a guided marketing plan template

for an existing business

at a non-marketer level

where content is adapted to  RIGHT-brain hemisphere

marketing plan version #1

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0. Before You Start Your Marketing Plan
0.1 Fact sheet - Introducing your existing business 0.2 Your vision in the business arena 0.3 Executive summary of your marketing plan
Part One: STRATEGIC PLANNING
1. Analysis of the current situation - past year
1.1. Macro environmental analysis 1.2. Market analysis 1.3. Competitive analysis 1.4. Market segmentation 1.5. Marketing-mix 1.6. SWOT analysis 1.7. Positioning & perceptual maps 1.8. Sources of information	> A n a l y s i s <
2. Marketing plan strategy & objectives - next year
2.1. Marketing strategy 2.2. Desired market segmentation 2.3. Desired marketing-mix 2.4. TOWS-based objectives as a result of the SWOT 2.5. Position & perceptual gaps 2.6. Yearly sales forecast	> O b j e c t i v e s <
Part Two: ACTION PLAN
3. Marketing Action Plan & Budget - next year
3.1. Main cooperative bodies 1+1>2 3.2. Maintaining current situation in the market 3.3. Developing a new offer and its pricing 3.4. Promoting marketing activities 3.5. Enhancing service marketing principles 3.6. GANTT chart 3.7. Marketing budget	> A c t i o n <
4. Control Procedures - periodically
4.1. Control bodies - who? 4.2. Control tools - how? 4.3. Control by milestones - when? 4.4. Criteria of success - what?	> C o n t r o l <
5. After You End Your Marketing Plan
5.1 Marketing plan closure

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