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Relevance to marketingPlanNOW > analysis chapter (1) > Existing marketing-mix                        

Branding: How to manage it within a marketing plan of a small and medium sized business
Planning, executing and controling the branding of small and medium entreprises (SMEs, SMBs) throughout a marketing plan
Danny Abramovich,, 2010

Everyone has a name. In most cultures a name is comprised of a first name and a surname, while in other cultures such as Iceland, people often have no family name. This is because a person’s name in Iceland is linked to his or her father’s first name. For example, if you are named Adam, and Stefan is the name of your father, your name in Iceland is Adamstefansson which means Adam the son of Stefan 
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Relevance to marketingPlanNOW > analysis chapter (1) > Business trends analysis                    

Think environment - act marketing
Profits with principles: being socially responsible can pay
Kevin Tan, Singapore, INSEAD, 2009

For the sake of the environment, you shouldn’t wash your jeans each time you wear them; you should wait until you’ve worn them two or three times. This somewhat unusual advice comes courtesy of John Anderson, President and CEO of jeans maker Levi Strauss & Co, a company promoting itself as a socially responsible corporation that supports environmental and humanitarian
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Promoting marketing activities          

Social networks and marketing
How business can harness the power of social media
Steve Richards,, 2009

Britain is one of the most voracious consumers of social media in the world with the average net browser spending 26 minutes a day on Facebook, Myspace, Twitter, Bebo and LinkedIn. And their recommendations, comments and opinions are only going to get bigger
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