A marketing plan must be adapted in advance to the type of activity being conducted, whether it’s a non-profit organization or a for-profit business.
In the world of non-profit organizations, we relate a marketing plan as a social marketing plan according to the principles of social marketing. Furthermore, a social marketing plan format for an existing non-profit includes few specifications that are irrelevant to a new non-profit.
Do you want to start writing a marketing plan, your own plan? Is it for an existing non-profit or for a new non-profit organization? Or perhaps you can start with a short introduction to managing a non-profit?